Ocha Bubble Tea

A novel bubble tea store called Ocha is attempting to expand their business and wants to build an app that can take orders and deliver high quality drinks to consumers around the world. Their goal is to become a market leader in the bubble tea industry and reach consumers when they need it most.

Problem Statement

Consumers are seeking a way to place orders in advance rather than wait in line.

Goal Statement

Build a digital solution that will allow consumers to place orders ahead of time and reduce wait times to retrieve their drinks.

Role & Responsibilities

UX Designer responsible for User Research, Wireframing, and Prototyping

Understanding the User

User Persona: Janet’s Story

User Journey: The Lifecycle of Bubble Tea

User Research: Pain Points Ordering Bubble Tea

User Research: Themes & Insights from Interviews

Starting the Design

Site Map: Profile & Drink Menus

Paper Prototype: Login

Paper Prototype: Bubble Tea Ordering

Digital Prototype: Home Page