Ocha Bubble Tea
A novel bubble tea store called Ocha is attempting to expand their business and wants to build an app that can take orders and deliver high quality drinks to consumers around the world. Their goal is to become a market leader in the bubble tea industry and reach consumers when they need it most.
Problem Statement
Consumers are seeking a way to place orders in advance rather than wait in line.
Goal Statement
Build a digital solution that will allow consumers to place orders ahead of time and reduce wait times to retrieve their drinks.
Role & Responsibilities
UX Designer responsible for User Research, Wireframing, and Prototyping
Duration
August 2024 - October 2024
Understanding the User
User Persona: Janet’s Story
User Journey: The Lifecycle of Bubble Tea
User Research: Pain Points Ordering Bubble Tea
User Research: Themes & Insights from Interviews
Starting the Design
Site Map: Profile & Drink Menus
Paper Wireframes: Login
Paper Wireframes: Ordering Bubble Tea
Digital Wireframes: Home Page
Digital Wireframes: Ordering Bubble Tea
Usability Study
I recruited 5 people from Canada and the United States to participate in an unmoderated usability study for 20-30 minutes to share their experience with the digital wireframes from the comfort of their home.
Usability Study: Themes Expressed
Refining the Design
Mockups: Ordering Bubble Tea
Prototype: Ordering Bubble Tea
Going Forward
Accessibility Considerations: Add Alternate Text, Dividers, and Contrast
Takeaways: Feedback and Learnings
Next Steps: Evolve the Build and Socialize
